E-commerce solutions from a single partner — from the online store to integrations and B2B
E-business is broader than an online store. It covers the entire digital chain of your business — alongside the webshop also B2B self-service, logistics, marketing, system-to-system integrations, business process automation and continuous further development. Your company does not simply need a developer who builds an online store and disappears. You need a partner who sees this whole chain, thinks along with you commercially and stays by your side after launch as well.
Lumav provides e-business services from analysis to maintenance, and we are constantly developing new services that strengthen your competitive edge — including AI-based solutions. We are the first Adobe/Magento partner built on Estonian capital. A certified team, including certified management. Our Adobe Bronze Solution Partner status and Erply Gold Partner status confirm that we are both internationally certified and deeply rooted in the Estonian market. Since 2009 we have consulted on and built a wide variety of e-businesses.
Online store
B2B self-service
Integrations
Automation
A complete e-commerce solution — the entire chain covered
A successful e-business does not end with the launch of an online store. After the store you need B2B self-service for business customers, integrations with ERP and PIM systems, business process automation and continuous development. All of this is e-business.
Imagine the situation: your design agency has created beautiful mock-ups but does not know the limitations of the platform. The development partner builds the online store but cannot handle the integrations. The ERP integration is done by a third partner who does not know the logic of the online store. The result? A longer development time, a bigger budget and situations where the systems do not talk to each other and nobody takes responsibility.
Lumav covers this entire chain from one place. One team that knows your business, the platform, the integrations and the goals. You no longer have to act as a translator between different agencies.
This is not simply a list of services. It is a methodology we have refined over more than 13 years and hundreds of projects.
Lumav’s e-commerce services
Lumav is not an agency that does only one thing. Our range of services covers everything an e-business needs — from planning and online store development all the way to integrations and continuous maintenance. We are constantly developing new services that strengthen your competitive edge. E-business means that the online store, B2B solutions, ERP integrations and automation all work together as a single whole. Every service has a dedicated team and in-depth expertise behind it.
Planning and analysis
Every successful e-business project starts with proper planning. The initial mapping and getting to know your business is free of charge — we visit you and familiarise ourselves with the specifics of your company. Depending on the e-business, we then decide whether to build a new solution or optimise the existing one.
Complete online store solution
Starting an online store from scratch or changing platforms? The complete solution covers the whole project from analysis to maintenance — one contract, one responsible partner, one team. It suits companies that want a clear process and single-point accountability throughout the project.
Analysis
Every successful online store project begins with analysis. We map your business requirements, describe the functionality and specify the investment. The analysis is carried out jointly by analysts, the development team and your representatives — this is how a specification is born that is commercially worthwhile and technically feasible.
UX/UI design
Online store design has to sell, not only look good. The partner we involve knows the specifics of the platform and creates a user interface that takes the real needs of an e-business into account — not just aesthetics.
Development and technology
Lumav’s development team is one of the most experienced e-business teams in Estonia. We develop according to the agile methodology, which we have adapted to e-business projects. The result is a shorter development time and fewer surprises.
Online store software development
We develop online stores on Magento, WooCommerce and other platforms. We recommend the Magento/Adobe Commerce platform to companies that need a scalable, B2B-ready solution. The choice depends on your business model and growth plans.
Magento development
We have specialised in Magento 2 and Adobe Commerce development since 2011. Our certified team, including certified management, and our Adobe Bronze Solution Partner status prove our expertise. Our clients trust their business-critical online stores to Lumav — take a look at our portfolio.
PWA solutions
A Progressive Web App combines the best qualities of a website and a mobile app. Fast loading, offline operation, push notifications — all without developing a separate app. We have been one of the first adopters of PWA in Estonia since 2019.
Magento modules
We develop and maintain Magento modules that solve the specific needs of the Estonian market. One Step Checkout speeds up completing a purchase. Our shipping modules support the parcel machines of Omniva, DPD and other Estonian couriers. Our payment modules cover bank links, credit cards and instalment payments.
Integrations and systems
An e-business consists of many systems that have to exchange data with each other. Stock levels, prices, customer data, orders — if these do not move automatically between the online store, the ERP and the PIM, a great deal of manual work and errors follow. It is precisely the integrations that distinguish an e-business from a simple online store.
E-commerce integrations
An online store does not work in a vacuum — it needs seamless data exchange with ERP, PIM and marketing systems. Lumav is an Erply Gold Partner and has experience with all the most common business software in Estonia: Erply, Directo, MS Dynamics, Merit Aktiva, Excellent/Standard Books. In product management we integrate Akeneo PIM solutions, and in marketing automation Mailchimp and Smaily.
Support and further development
An online store is never “finished”. After launch it needs constant attention — security updates, new features, incident resolution and performance monitoring. These services make sure your online store runs reliably and keeps evolving.
Online store maintenance
An online store needs continuous maintenance — security updates, incident resolution and ongoing development. Lumav’s maintenance team includes certified Magento developers, analysts and testers. We offer three maintenance packages (DevOps 1, DevOps 2, DevOps 3) so you can choose the right service level for your online store. In the event of serious incidents we also respond outside working hours.
Online store audit
Is your online store slow, insecure or simply not selling enough? An online store audit identifies the bottlenecks and gives you a concrete action plan. We audit the technical condition, security and SEO readiness. It is a good first step if you are considering a larger development project or a new partner.
Changing your Magento partner
Are you dissatisfied with your current development partner? Lumav has carried out dozens of smooth partner changes. The process: we audit the existing solution, plan the transition and take over maintenance with minimal downtime. You do not have to start from scratch.
Training
Magento content management and e-business training is recommended for all our new clients. We train your team in adding products, managing orders, setting up campaigns and monitoring analytics. In addition, we organise regular development events for existing clients where we introduce the platform’s new possibilities. Your team has to be able to manage its own online store independently — this reduces dependence on a developer in day-to-day operations.
Why choose Lumav as your e-commerce partner
An e-business partner is not chosen on the basis of a CV alone. What matters is the team’s experience, competence and a provable portfolio. Here are the concrete reasons why our clients become long-term partners.
The first Adobe/Magento partner built on Estonian capital
Lumav is not the Estonian branch of a foreign agency, nor a two- or three-person shop. We are an Estonian company with a professional team. Our certified team, including certified management, covers every level of the profession: Front End Developer, Back End Developer, Solution Specialist and Professional Developer. Our Adobe Bronze Solution Partner status confirms that we meet Adobe’s own quality standards.
What does this mean for you? Fast communication, knowledge of the Estonian business environment and a team large enough that your project is not held up by one developer’s holiday or sick leave.
A complete solution and top specialists
Lumav covers the entire e-business chain from one place, and we involve a range of top specialists and well-established partners. It matters to us to be a long-term partner for our clients — not just the executor of a single project.
Most of our clients are long-term partners. Lumav covers the whole chain — from analysis to training. If something goes wrong, you do not have to work out which partner is responsible for it.
Erply Gold Partner — omnichannel solutions
Erply is one of the most widely used point-of-sale systems in the Estonian market. Lumav is an Erply Gold Partner, which means experience in synchronising stock levels, prices and customer data between the online store and the till. This makes it possible to offer omnichannel solutions where the physical till and the online store work as a single whole. No other e-business partner in Estonia holds Erply Gold Partner status.
We have also integrated online stores with Directo, MS Dynamics, Merit Aktiva, Excellent/Standard Books and other Estonian business software. In product management we are experienced Akeneo PIM implementers.
Recognition and stability
E-commerce practitioners, not just developers
Many agencies build the platform and hand it over. Lumav thinks along with you about how to grow your e-business. More than 20 years of digital business strategy experience means we do not only ask “what should we build”, but also “why and for whom”.
That difference matters. A technical developer builds what you order. An e-business practitioner asks before building: will this feature bring you additional revenue? Do your customers actually need it? Will the investment pay off?
Our experience shows that the value of commercial input comes through in a long-term partnership — the client gets a solution that grows together with their business. Take a look at our portfolio.
A long-term partnership, not a one-off project
Launching an online store is only the beginning. After going live, the store needs continuous maintenance, security updates, new functionality and performance improvements. Many companies discover this too late — the store is ready, but the development partner is already working on the next project and no longer responds quickly.
Most of our clients are long-term partners — they stay with us for years. We do not build a store and leave. We stay.
Our maintenance team responds to serious incidents outside working hours as well. Three maintenance packages (DevOps 1, DevOps 2, DevOps 3) let you choose the service level that suits your online store’s needs — from a five-working-day response time to a one-working-day response time with out-of-hours support.
Maintenance is not only about fixing incidents. It is continuous development, installing security updates and improving the online store so that your business grows. Every maintenance team consists of certified developers, analysts and testers with long-term experience, together with a project manager. We analyse your needs together and propose the solutions that fit your business.
Frequently asked questions
How do I choose an online store platform?
The choice of platform depends on three things: your business model, your growth plan and your budget. Magento / Adobe Commerce suits enterprise-level and B2B e-businesses that need scalability, broad integrations and customisability. Shopify is a good choice for a smaller B2C store where speed matters more than customisation. WooCommerce suits WordPress-based websites to which online store functionality is added. It is also important to think about the future — changing platforms later is expensive and time-consuming. During the analysis Lumav helps you choose the platform that fits your current needs and your future plans.
Is Magento suitable for a small company?
Magento Open Source also suits medium-sized companies when there is a clear growth plan. Adobe Commerce is intended for larger companies that need built-in B2B features and the support of the Adobe ecosystem. What matters is not your current size but your ambition — if you plan to scale, Magento is a better choice than platforms you will outgrow later. The exact size of the investment becomes clear during the analysis.
Why change your online store development partner?
The most common reasons: slow response times, a lack of competence in newer technologies (PWA, headless), the store going down repeatedly and the developer not responding. Sometimes the problem is also that with a small team everything depends on one or two people. Lumav has carried out dozens of smooth partner changes. The process starts with an audit of the existing solution, after which we plan the transition and take over maintenance with minimal downtime. You do not have to start from scratch — we can take over the existing code and continue developing it. Read more about changing your Magento partner
How do I integrate an online store with business software?
Lumav is an Erply Gold Partner and has experience with all the most common business software in Estonia — Erply, Directo, MS Dynamics, Merit Aktiva, Excellent/Standard Books. We integrate stock levels, prices, customer data and orders automatically between the online store and the ERP. In product management we use the Akeneo PIM solution. Read more about integrations
What is a PWA and why does it matter?
A Progressive Web App is a web technology that combines the best qualities of a website and a mobile app — fast loading, offline operation, push notifications — all without developing a separate app and without app store commissions. In most online stores mobile traffic accounts for more than half of all web traffic. A PWA makes sure that experience is fast and smooth. Lumav has been one of the first adopters of PWA in Estonia since 2019. Read more about PWA solutions
How should online store maintenance be organised?
An online store needs continuous maintenance: security updates, incident resolution, ongoing development and performance optimisation. Lumav offers three maintenance packages — DevOps 1 (the fastest response, for large stores), DevOps 2 (for medium to large stores) and DevOps 3 (for smaller ones). All packages include out-of-hours response in the event of serious incidents. Read more about online store maintenance
What is an online store audit and when do you need one?
An online store audit is a comprehensive assessment of your store’s technical condition, security and SEO readiness. It makes sense to order an audit before a larger development project, after a platform upgrade, or when you notice problems with speed, security or falling sales. The result of the audit is a concrete action plan for resolving the bottlenecks, with the priorities put in order. Read more about the online store audit
Didn’t find the answer to your question? Get in touch with us and we will answer you personally.
Start your e-commerce project
You have made it this far, which means you have a concrete need. Whether it is building a new online store, upgrading an existing platform, changing partners, adding integrations or simply asking for advice — the first step is always a conversation.
Book a free consultation and let’s talk about your e-business goals. We will listen to your needs, give an initial assessment and recommend the best way forward. A certified team and 13+ years of experience — your project is in good hands.
