Online store UX/UI design that supports business growth — led by Magento experts
According to the business plan, we decide whether the adaptation of the standard view, ready-made design solutions, special solutions or their combinations is necessary — taking into account the volume of the online store and the investment capacity. Lumav ensures this in cooperation with experienced UX/UI partners, guided by our long-term e-business experience.
Certified team, including management. The first Adobe partner with Estonian capital.
Why online store UX/UI design is different from regular web design
User experience design for an online store is not ordinary web design. The design of the online store must take into account the specifics of the shopping journey, checkout, product filters, category tree and mobile shopping. Every design decision directly affects your sales numbers, and the bigger your e-business is, the more important it plays.
A common designer creates a visually beautiful page that can be very expensive to push to a platform. An e-commerce designer creates a page where the customer finds the product, adds it to the cart, and completes the purchase without any obstacles. In addition, we include other important parties in the online store analysis at different stages of the design process — including marketing, logistics and the team responsible for the warehouse. We help collect requirements from different company parties in the analysis process.
The platform sets the framework for the design
The e-business platform sets specific limitations and opportunities for design. Knowledge of the platform’s modules and capabilities — checkout flow, category tree hierarchy, product filtering system and display of search results — is essential when creating a design. It is also necessary to realize what information the client wants to see and how to create the ability to display this information.
A designer who creates a user interface without considering the architecture of the platform creates additional costs and delays in development.
Therefore, it is important that the UX/UI design of the online store is managed by people who know both the design principles and the technical side of the e-business platform.
How bad user experience affects online store sales
Imagine: the customer finds your product, adds it to the shopping cart, but the checkout is so confusing that he leaves. Every such moment is a real lost sale. And that customer may not come back.
Our experience with focus groups shows that buyers often have several windows open at the same time, where they complete the shopping journey of different online stores. In most cases, you will never know why the purchase was not completed.
The user experience of the online store does not have to be perfect — it has to be sufficient and not hinder the completion of the purchase. If you offer the best price and terms, the customer will forgive, but in a competitive industry, they will choose a competitor.
The most common UX/UI problems in online stores
- Complex and multi-step checkout where the customer has to enter too much information
- Illogical navigation and category tree
- Slow page loading speed, especially on mobile
- Incomplete work of filters and search — get to know us With an AI-powered search solution
- Not displaying important information to the client
A good online store user experience design is not noticed — it works quietly in the background and comfortably leads the customer to the desired result. A bad user experience, on the other hand, is the first thing a customer perceives.
How Lumav ensures a high-quality online store UX/UI solution
For the UX/UI design of the online store, Lumav uses internal resources as well as partners who specialize in creating user experience. Our e-business expertise guides the entire design process, ensuring that every visual and functional decision takes into account the specifics of the platform.
Why Magento-specific design knowledge matters
Magento online store is not an ordinary website. The platform has its own checkout flow, category tree logic, filtering systems, price display rules and customer segmentation. Taking into account the possibilities of external services, module stores, as well as the modules created by Lumav itself, makes it possible to construct a design that pays off. The design is created for a solution that takes into account the specifics of the platform, reduces rework in development and accelerates the completion of the project.
Lumav’s certified team, including certified management, has an in-depth understanding of the platform’s architecture. When our project manager leads the design process, he automatically considers the architecture of the platform. The result: design and development fit together the first time, not after the third iteration.
Design and development must work together
If the design takes into account the limitations and possibilities of the platform from the beginning, the amount of rework is reduced and the project moves to development faster.
From analysis to design — a process that guarantees results
Every online store UX/UI project starts with an analysis or takes place simultaneously with an analysis. We appreciate how thoroughly we need to analyze the design to create the most suitable solution.
A comprehensive process in which we also involve an external partner in different stages:
Business requirements mapping
We collect information from analytics, customer service feedback, competitors and other sources to understand your business needs.
User research
An external partner maps how your customers currently buy and where obstacles arise.
Analysis of design views
We compare the solutions of competitors and the shopping journeys of the best stores on the market with the monitor wall method.
Wireframe and structure
We create a page framework that takes the platform architecture into account.
UI design
An external partner designs a visual solution that meets the brand’s standards.
Prototyping and testing
We test the solution on real users before development begins.
Transfer to development
The design is optimized for platform development.
We involve people from your company and important partners at every step. You will see and confirm the result before the start of the next stage.
Repeatedly awarded online store design solutions
Lumav has created award-winning online stores in cooperation with UX/UI partners. Our projects have received recognition at the People’s Favorite and User Friendly online store competitions.
UX/UI is part of a complete e-business solution
Online store design is not a separate project. It is part of a complete process where each stage supports the following: analysis → UX/UI design → development → maintenance.
Lumav manages this entire process — we eliminate conflicts between design and development. You get a complete solution in one place.
We can be partners for fast growing companies and e-businesses. We create solutions with good user-friendliness that can be easily scaled to international markets. Check out our portfolio → Work done
Äripää Gasell 2018-2020 and 2022. The highest AAA credit rating. We choose partners with whom to grow in the long term.
Why does it matter to you?
- Fewer communication errors — designer and developer work as a single team
- Faster go-live — the design is immediately optimized for development, no rework required
- Unified responsibility — Lumav is responsible for the entire result, from analysis to maintenance
- Long-term support — after the completion of the online store, we will continue as a maintenance and development partner
Frequently asked questions
What is online store UX/UI design and why is it important?
Online store UX/UI design is the creation of user experience (UX) and user interface (UI) for e-business. UX ensures that the buying journey is simple and logical. The UI ensures that the online store is visually attractive and meets the brand’s standards. A good online store UX/UI design increases the conversion rate, reduces cart abandonment and increases customer satisfaction.
How does UX design affect the conversion rate of an online store?
Assuming that the online store and products are competitive as a result of the business analysis, the UX design directly affects how many visitors make a purchase. Simple navigation, a logical category tree, fast checkout and a good mobile experience — all these elements reduce obstacles in the shopping journey. A well-thought-out user experience design can significantly increase the conversion rate of an online store (Forrester Research).
Does Lumav do the UX/UI design itself or does it use collaboration partners?
Lumav uses both internal and, if necessary, external partners for UX/UI design. We are also happy to work with the company’s own designer and help create a realistic, best-practice result. Lumav’s e-business competence manages the entire process. This model ensures that you get the best design expertise combined with deep technical knowledge. Check out our portfolio → Work done
Why is Magento-specific design knowledge important?
The Magento platform has its own checkout flow, category tree, filtering systems and price display rules. A designer who doesn’t know the Magento architecture creates a user interface that is difficult or expensive to realize in development. Lumav’s project management takes Magento’s specifics into account already in the design phase, which reduces rework and speeds up project completion.
How to start an online store UX/UI project with Lumav?
Get in touch and describe your e-business needs. We start with a free consultation where we map the situation and needs of your online store. We then create a project plan that includes analysis, UX/UI design, development and, if necessary, maintenance. The whole process is transparent and you are involved every step of the way.
Didn’t find an answer to your question? Get in touch and we will answer you personally.
Start your online store UX/UI project
If you want an online store design that supports the shopping journey, takes into account the technical capabilities of the platform and helps the business grow, we start with a free consultation.
Related services
Lumav provides e-commerce services end to end — from analysis to maintenance. UX/UI design is part of that process.
