Automating product data creation and enrichment
You have tens of thousands of products in several languages. You already use a PIM and you believe solid product data enrichment processes are in place, yet new products still do not go live fast enough. You see a competitor running a campaign on products that are still sitting in a spreadsheet on your side. At the same time you meet a new supplier whose products offer great value for money, but you have to turn them down, because you know the queue is several months long. Customer service receives complaints because the catalogue cannot be filtered by the attributes people are looking for. Marketing is preparing to expand the online store into new markets, but deep down you know that nothing will happen for at least a year.
SYNC AI is a solution built by Lumav that lets you easily connect your online store to different product data sources and enrich that data, including with the help of AI. It brings new products to market many times faster and fits neatly into your existing system landscape.
Book a demo and see how the solution works with your systems ->
Why product data synchronisation is business critical
A product that is not in the online store cannot be bought, and a product that is poorly enriched undermines trust in your site. Even when you use product management software, you still need someone to add and check the information, and that is a limited resource. You can build direct integrations with suppliers, but that alone guarantees neither data quality nor a good fit with your systems, and it may even backfire in SEO in the form of duplicate content.
What happens when product data does not flow
A lack of product data synchronisation is not simply “inconvenient”. It costs you money every single day.
Lumav SYNC AI — a ready-made solution for product data synchronisation and enrichment
SYNC AI is Lumav’s own product that automatically enriches and completes product information across your systems. It is a flexible solution built on market best practices and can be put to work on virtually any product data automation challenge.
A ready-made product that adapts to your business process
The process takes 1-6 months and looks like this:
- A mini business analysis: where the client wants to take their e-commerce and what role product data plays in it
- We audit the current e-commerce architecture
- We map the AS IS and TO BE structure and content of the product data
- We identify the channels from which that data can be sourced most easily
- We decide where and how AI will be used
- Implementation — we obtain the documentation, build the integrations and set up the AI servers
- We test the solution and support you through the first projects
- If needed, we connect the next solutions
Once the project goes live, maintenance begins. Lumav’s team monitors that the service keeps running and remains available under the maintenance agreement, even if your online store is developed by another team.
Developed with EU support
The development of SYNC AI is supported by the European Regional Development Fund with 52,894 euros (project “Business process automation with AI”, 2021-2027.1.01.25-1142). The solution is already used by around a dozen larger and smaller clients.
Book a demo — we will show you how the solution works with your systems ->
Which systems can be connected and where the data can be sourced from
Lumav has 16+ years of experience with e-commerce system integrations. As with PIM integrations, there is no single right answer here: the data integration, sourcing and enrichment service is set up to match your company’s business processes.
Business software (ERP)
The solution connects to your business software and synchronises product data, prices and stock levels automatically.
Experience with the following systems:
- Erply
- iDS
- Epicor
- Prodmaster
- MS Dynamics NAV and AX
- Excellent / Standard Books
- Directo
- Scoro
- VERP
- Moxware
- 1C
- jpm
Product information management systems (PIM)
If you use a PIM system to enrich product data, the solution connects it to your online store and your other channels. It is also a good opportunity to clean up an existing system, including checking how complete your product data is.
Experience with the following systems:
- Akeneo
- InRiver
- Custom solutions
If you need a PIM system implemented, take a look at our product information management (PIM) service.
Suppliers and data sources
Suppliers send product data in all kinds of formats — CSV, XML, Excel, API. The solution normalises that data and imports it into your system automatically. You no longer have to process files by hand.
Public databases
Data can be sourced from a range of public databases, processed and combined with what you already have. Read more about price intelligence as well.
AI server
AI capability is built into the solution as a separate component, and most merchants make use of it. It is not tied to a single model, and the system can be trained specifically for each merchant.
Resellers
A convenient application for sending and updating product information for your resellers. The more they sell, the more they buy from you.
Marketplaces and other sales channels
The solution synchronises product data between your online store and external sales channels — Amazon, eBay, wholesale platforms and other marketplaces.
We will go through the full list of systems and your specific setup in a free consultation.
Frequently asked questions
How is the solution different from a regular API integration?
A regular API integration moves data from point A to point B according to fixed rules. This solution adds AI-based data mapping and enrichment on top of that — the system learns your data structure, spots inconsistencies and completes product information automatically. Think of it as the difference between ordinary post and a smart logistics hub.
Does the solution work with our business software?
Data can be sent to and received from any business software. Lumav has 16+ years of experience with Erply, iDS, MS Dynamics, Directo, Scoro, VERP and many other e-commerce integrations. If your system is not on the list, we will map it during a free consultation.
How quickly can I start using the solution?
Usually within a few weeks, depending on the quality of the other party’s API and your team’s availability. We adapt the platform to your needs and create the mappings together in workshops.
When does an e-commerce business need data synchronisation?
When moving and updating product data by hand takes too much time, even after adopting a PIM. It also matters for businesses with a fast-changing assortment and when you want to increase your product count dramatically, including by taking on external assortments.
Can I also use data from other public sources?
Yes. The tool can source data from public sources and combine it with what you receive from your suppliers.
