Online store audit — independent diagnostics for your online store
Building a new online store is a big job, and most companies only change their online store every 4-8 years. The entrepreneur simply does not have a good enough point of reference to find out whether the architecture of his online store takes into account the best practices and how the technical setup is done. In order to make decisions, you need clarity on how to proceed — whether to change the online store or to improve the existing one.
We can be helpful in solving technical issues, but if necessary, we can also involve a business consultant.
We can also perform an online store audit when buying and selling an online store — is what you get really worth the price.
We have implemented hundreds of large and small online stores for both private and business clients, and by working on the development of online stores on a daily basis, we can give an adequate high-level assessment. It’s not practical to go deep into everything, and sometimes one right question can save hundreds of hours of development.
According to the problems, we decide which area to go deep into, such as technical health, performance, security, user experience, SEO and integrations. As a result of the audit, you will receive an action plan with recommendations for a business decision. If desired, some minor errors can also be corrected during the audit.
We are the first Magento partner in Estonia. Certified developers and experience since 2009 give us the basis to give a weighty assessment. This also applies to non-Magento online stores, but taking into account the current market best practices.
When does your online store need an audit?
Online store owners usually contact us when they notice one or more of the following symptoms:
- The store is slow and unstable. Pages take an unreasonable amount of time to ship, although speed tests show good results.
- Google positions are falling. Organic traffic is decreasing, but no one can say why.
- Customers are lost on the way to purchase. Users add products to the basket, but do not complete the purchase.
- Security is a concern. The current partner does not take security seriously, its package does not include updates or 24/7 emergency response. Suspicion that the partner uses foreign labor who has access to sensitive data of your online store.
- Doubt about the quality of the partner. Suspicion that the partner uses low-quality labor or the processes are not transparent.
- Expansion plans. You want to go to new markets, but you are not sure if the platform allows it, and you want to involve a partner who has knowledge of building both pan-Baltic and larger online store systems.
An audit helps to spot risks before an accident
Imagine: Black Friday morning has a record number of visitors, but the store slows down and eventually closes. With the help of an audit, you can identify risks and make a plan to prevent them.
An online store audit is not continuous maintenance — it is a one-time diagnostic that provides an assessment of the current state. If you need a continuous partnership, get to know us with online store maintenance packages.
Areas that an online store audit can cover
Lumav online store audit can cover different areas and we highlight the main ones here. Each area gives you specific answers and recommendations.
According to the problems, we decide which area to go deep into. An audit can be a brief overview or a comprehensive in-depth analysis.
If desired, some minor errors can be corrected during the audit, but the main output is a clear assessment and action plan.
Technical audit
We analyze the quality of your online store’s code base, architecture and Magento best practices. We check the health of the modules, the up-to-date versions and the compatibility of third-party extensions.
Result: you know whether the technical foundation of your store is strong or needs strengthening.
Performance audit
We measure page loading speed, evaluate server configuration and analyze caching solutions. We check CDN usage and identify opportunities for optimization.
The Magento online store is designed for a large number of products and customers. A large store requires a suitable server solution — especially during peak hours and during campaigns.
Security audit
We check the status of security updates, identify potential vulnerabilities and assess data protection (GDPR) compliance. Let’s review access rights and admin panel security.
Timely installation of security updates is business critical. One security update not installed can open the door to a data breach and destroy customer trust.
UX/UI audit
With the help of an external partner, we analyze the user experience through the entire purchase path: from the home page to the payment page. We evaluate mobile-friendliness, conversion paths and identify bottlenecks where customers abort a purchase.
Result: you know exactly where your purchase path is “leaking” and how to fix it.
SEO audit
We check technical SEO: indexability, structured data, metatag and internal link structure. We evaluate whether Google sees and understands your store correctly.
Magento has many options for SEO optimization. We provide a concrete action plan on how to improve the visibility of products and categories.
Audit of integrations
We evaluate your online store’s interfaces with third-party systems: ERP (Erply, Directo, Dynamics, etc.), PIM (Akeneo), payment solutions and logistics. We check the quality and reliability of data exchange.
A poorly configured interface can display incorrect inventory levels or prices to the customer. Our experience with different systems gives us the basis to evaluate integrations thoroughly.
In addition to them, it is also possible to analyze other various e-business problems in a narrower way — get in touch.
Audit result — action plan with clear priorities
As a result of the online store audit, you have a specific action plan. As a result of the audit, you will receive a specific action plan that divides the findings into three priority classes:
Critical risks
Uninstalled security updates, server performance issues, online store stability, suspected data leak. They need immediate attention.
Fixes of medium importance
UX bottlenecks, SEO optimization opportunities, slow pages. They affect turnover, but do not threaten the operation of the store.
Recommended developments
New functionalities, visual improvements, additional integrations. They add value, but are not urgent.
Your options after the audit:
- Sign a maintenance contract — if the audit shows that the store needs constant care and response and there is a possible risk of data leakage
- Order specific developments — order some business-critical solutions or services from Lumav and the rest of the development from the old developer
- Continue with the current partner — the audit gives you arguments and an action plan to start implementing together with the current partner
Audit does not oblige you to continue with Lumav. This independent diagnostics is the basis of your decision.
Why choose Lumav as an audit partner?
Another view
Lumav provides an independent assessment of the condition of your online store based on its 15+ years of experience. You will receive a fact-based report, on the basis of which you can decide for yourself.
Magento in-depth expertise
Magento experience since 2009, hundreds of live projects, certified developers. A good overview of one of the largest e-business platforms in the world, where the best practices of e-business at the international level are gathered. We have audited online stores on Magento 1 and Magento 2 platforms, as well as special solutions and those on WordPress.
If your store is still running on Magento 1, the audit also includes a migration strategy recommendation. We also take into account the business side and give a recommendation that ensures the best decision regarding the profitability of e-business. Sometimes it is enough to continue using the existing solution AS IS.
13+ years of e-business experience
We have built and maintained online stores for many Estonian companies. We know e-business best practices inside and out. Be it a private or business customer, a local, Baltic, global store, etc.
Check out the work we’ve done to see specific projects.
Ask for an audit offer — we will respond within 24 hours. Get in touch.
Frequently asked questions
What does an online store audit include?
An audit of the Lumav online store is agreed upon during the initial consultation. As appropriate, this may include: technical health, performance, security, UX/UI (external partner), SEO and integrations. You will get specific findings and recommendations for each area. The scope of the audit depends on the size and complexity of the store — it can be a brief overview or a comprehensive in-depth analysis.
What is the difference between an online store audit and a maintenance contract?
An online store audit is a one-time diagnostic that provides an assessment of the current situation. The maintenance contract is an ongoing partnership where Lumav responds to issues, installs security updates and develops the store on an ongoing basis. The audit can lead to a maintenance contract, but this is decided by the client after the audit.
How do I know if my online store needs an audit?
If your store is slow, Google positions drop, customers disappear on the way to purchase or you are not sure about the status of the latest security updates — these are clear signals. We also recommend an audit before large investments, expansion into new markets or a change of development partner.
Does the audit oblige me to proceed with Lumav?
No. An audit is an independent diagnostic. You can go back to your current partner with the results, order developments elsewhere or start cooperation with Lumav. Our goal is to give you the information you need to make a decision.
Does Lumav also audit non-Magento online stores?
Lumav’s core expertise is Magento Open Source and Adobe Commerce, but we also have 15+ years of experience in larger WordPress online stores. We provide the most comprehensive assessment on the Magento platform. For other platforms, we can provide a general e-business analysis.
Didn’t find an answer to your question? Contact us and we will answer you personally.
Ready to find out?
Ask for an audit offer and get an independent assessment with an action plan, based on which you can make the next right e-business decision.
