Magento training and e-business consulting — practitioners share 20+ years of experience
Your online store is ready and the team wants to know how to monitor the processes. After the live, we will train the team to use the environment.
We offer content management training to current customers of Lumav to learn how to manage the developed online store. In addition, from time to time we also hold public trainings/information mornings where we talk about e-business best practices.

Why your team needs Magento training
The online store is now live. The marketing team wants to add products for the new campaign immediately. Orders start coming in and someone has to process them. But the Magento admin panel is more complex than WordPress — without training, simple operations turn into hours of testing, but questions still arise. Am I doing everything right?
Without training, this is often what happens: product images are in the wrong format, categories get messed up, campaign prices don’t apply correctly, and asking questions may not take context into account. Any such mistake means either a lost sale or a call for help from the developer.
We record the initial content management trainings so that new team members are quickly onboarded. All our customers have a development environment on the latest possible version for testing.
Training helps to avoid everyday mistakes
- Product images and descriptions are properly managed
- Categories and filters remain logical
- Promotional prices and discount codes are applied correctly
- Recording helps new team members settle in faster
Magento Content Management Training Content Plan
We train your team on your own online store — both on the customer’s online store and in a demo environment. The customer’s online store specific training is always on the customer’s own online store. Trainers are working Magento developers and analysts who know the platform in depth.
Training is mandatory for all new customers. This is how we ensure that you will not be alone after the store is completed.
Manage products and categories
- Adding and changing products (logic of simple products, configurable and group products)
- Manage product images, descriptions and attributes
- Create, rank, and set up a hierarchy of categories
- Product filtering and search settings
- Updating stocks and prices
Order processing and customer management
- Viewing, processing and changing statuses of orders
- Generation of invoices and packing slips
- Manage returns and credit notes
- View and manage customer data
- Understanding customer groups and segments
Editing content and setting up campaigns
- Modifying CMS pages and blocks
- Updating banners and campaign themes
- Setting up promotional prices and discount codes
- Using catalog pricing rules
- Managing newsletter subscribers
After the training, you will receive materials and a video recording to refresh your knowledge if necessary.
E-business strategy consultation
In addition to the technical side, through a partner we can be helpful in how to design an e-business strategy and implement best practices.
E-business consulting means business empathy: how to grow your online store, which e-business integrations are worth considering, how to increase conversion and which trends to monitor.
20+ years of e-business experience at your disposal
Silver Kallas, the founder of Lumav, started programming economic software in 2004. The first Magento online store was completed in 2013. Since then, we have built solutions in almost all areas — from retail trade to jewelry, from cosmetics to building materials, as well as in the field of private and business clients and in the Baltic and Scandinavian markets.
This experience means that we have seen what works and what doesn’t, and we can recommend practitioners under whose hands online stores have really grown. In counseling, we talk about best practices, not a theoretical overview.
Lumav morning seminars
We periodically organize self-improvement events for our customers, where we share:
- New Magento features and capabilities
- E-business trends and best practices (including AI opportunities)
- Overview of security updates and technical changes
- Tips for improving your conversion rate
We cover public trainings and events and provide a mini summary on the company’s social media pages.
Why choose Lumav as a training partner
Practitioners train practitioners
Our trainers are not IT trainers, but practitioners. We choose our partners carefully, including trainers. They are working Magento developers and analysts who do their daily work on the Magento platform. Certified developers demonstrate deep technical knowledge.
The first Magento partner with Estonian capital
Lumav is one of the four companies chosen as Magento’s official partner in the entire Baltic region and the first in the Estonian capital. This means direct support from Adobe and access to the latest Magento resources.
A large bench and network of partners
A large team and a wide network of relationships ensure that we always find a suitable time and the right expert for training. We will honestly let you know if we feel that our expertise does not meet expectations and recommend a suitable partner.
A long-term partnership, not a one-time service
The training is part of Lumav’s long-term partnership model. After the content management training, we continue as a maintenance and development partner — your team can always book a consultation appointment if something is confusing or you want to get a bigger picture before making a decision.
Book Magento training — get in touch | +372 6440999
You have the experience of running an online store and you want to share your knowledge — let us know. We guarantee anonymity if necessary.
Frequently asked questions
What does Magento content management training include?
Magento content management training covers all topics necessary for daily work: adding and managing products, managing categories, processing orders, changing CMS content and setting up campaigns. We train your team on your online store, so the exercises are immediately vital and practical.
Is managing a Magento online store difficult?
The Magento administration panel is more comprehensive than the administration interfaces of simpler online store platforms, but that is precisely why it offers more options. After training, your team can manage products, orders and content independently. More complex settings are left to our maintenance team.
Why is there a need for training when Magento manuals are available online?
If you can handle the manuals and/or the prelive environment, that’s fine too. Lumav training is tailored specifically to your store. You can ask the trainer questions that cannot be answered by the YouTube video.
How long is Magento training?
Basic content management training usually takes 2-4 hours, depending on the complexity of your online store and the size of your team. In the case of more complex stores (many integrations, special solutions), the training may be longer. We always agree on the duration in advance.
Does the training take place on our online store?
Yes. We train both on the customer’s online store and in a demo environment. The specific training for the customer’s online store is always on the customer’s own online store, so the team gets practical experience with the tools they use every day.
What partners do you recommend as a business trainer for the store?
Over the years, we have accumulated good contacts with advisors and trainers in the field of e-business. Feel free to ask — we recommend a suitable partner.
Didn’t find an answer to your question? Contact us and we will answer you personally.
Book Magento training
We help your team manage the online store independently and reliably. We agree on the volume, duration and focus of the training according to your online store.

















